DEFINITION

  • Serifs are tapered corners on the ends of the main stroke of a letter.

REFERENCE

  • Serif.jpg

Serif faces are the norm for body copy of most books and newspapers making them familiar and comfortable to readers.

–Serifs originated with chiseled guides made by ancient stonecutters as they lettered monuments.
–serif designs traced back to characteristics of hand calligraphy.
–serif type is typically thick and thin in stroke weight.